Welcome to CJB and Associates

Carlos BarrosoA message from Carlos Barroso:

I am thrilled to share that CJB and Associates is back in business with an amazing team of food professionals who can solve your toughest R&D and product development challenges. I had a terrific five year “sabbatical” as the Senior Vice President of R&D and Quality for the Campbell Soup company reporting directly to the CEO. It was a great opportunity to reinvigorate an iconic company. But, it’s time to go back to my passion of creating new great tasting foods and improving existing ones.

We are a team of highly experienced R&D scientists and engineers with especially deep experience in the food and beverage industry including building Health & Wellness portfolios globally. We have built an extensive, open innovation network with external research partners across universities, suppliers, consultants, and small entrepreneurs located around the world. We’re ready to solve your toughest R&D and product development challenges. Our company is building on a track record of success. Since CJB and Associates was first started in 2009 we have worked with clients ranging from pre-revenue startups to Fortune 100 companies. We have helped renown Cardiologist researchers commercialize their technology and showed the largest retailer in the world how to develop their private label brand to be not just equivalent to National brand, but consumer preferred! We worked with Mom and Pop operations and world-class biotechnology firms.

-Carlos Barroso, President and founder, CJB and Associates, LLC.

View Video of Carlos speaking about wellness and how to make things taste good

View Article by Carlos Barroso - Flavor Innovations in Global Snack Foods

View Video of Carlos speaking at Wall Street Journal Forum

View Video of Carlos speaking at CNBC Interview - Superfoods and plant-based diets for the future

View Article on Food Techonlogy on Keeping it Real


  • Innovation Assessment
  • Open Innovation Network
  • New Product Development


"Carlos created an impressive innovation pipeline that has PepsiCo much better positioned today for continued high growth. He pioneered the application of open innovation for us building a network of external research partners around the world that is delivering layers of competitive advantage."

- Mike White, former CEO DirecTV and former CEO and President PepsiCo International.


    Innovation Assessment read more

    Open Innovation Network read more

    New Product Development read more


CJB and Associates is a full service R&D Consulting firm specializing in consumer goods with deep knowledge of foods and beverages. We have a results oriented approach, blending strong analytical skills, intellectual curiosity and strategic thinking.

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CJB and Associates has a network of world class engineers, scientists, toxicologists, market research experts and Marketing executive that can help solve the toughest CPG or new product challenges. These are seasoned R&D and Marketing professionals all of whom have had extensive experience delivering results around the world.

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We have an extensive network of external research partners including universities and research institutes in the U.S., Europe, India, China, Mexico and Australia. Through our open innovation network we can bring in experts to help solve any technical product or process challenge.

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