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R&D and Innovation Strategy

R&D and Innovation StrategyR&D and Innovation Strategy

Grow and benefit from the expertise of a proven team of industry leaders.

Product Innovation Ideation

Product Innovation IdeationProduct Innovation Ideation

Kick-start your innovation with a proven process for ideating against strategic areas of opportunity in 1 to 3 days.

Innovation Assessment

Innovation AssessmentInnovation Assessment

Detailed overall assessment of your product development life cycle opportunities, from ideation to commercialization and actionable recommendations.

Open Innovation

Open InnovationOpen Innovation

Build a tailored network for your R&D needs and create layers of competitive advantage by building proprietary technology from leading experts.

Design to Consumer Value

Design to Consumer ValueDesign to Consumer Value

Drive your organization to increase the customer value of its products and to challenge everything which customers do not value.

Quality Assurance

Quality AssuranceQuality Assurance

Whether it's bringing acrylamide levels down or performing a global food safety gap analysis, we can help you improve your regulatory and safety systems.

A message from Carlos Barroso:

It's been just a year that CJB and Associates has been back in business after my five year “sabbatical” as the Senior Vice President of Global R&D and Quality for the Campbell Soup company until 2018. We are blessed to have a terrific portfolio of clients. More importantly, we have an amazing team of food professionals who can solve your toughest R&D and product development challenges. We also have great partners like CCD Innovtion, The Culinary Focus and Fresca Foods who give us true Chef-to-Shelf capability from concept all the way to commercialization.

Our team

Associates & Partners

We are a team of highly experienced R&D scientists and engineers with especially deep experience in the food and beverage industry including building Health & Wellness portfolios globally. We have built an extensive, open innovation network with external research partners across universities, suppliers, consultants, and small entrepreneurs located around the world. We’re ready to solve your toughest R&D and product development challenges.

LET'S GET IN TOUCH
Adriana Quintanar Guzmán

Adriana Quintanar Guzmán

Ph.D. Grain scientist.

Associate

Pravin Desai

Pravin Desai

Ph.D. Process Engineer

Associate

George Vutetakis

George Vutetakis

Prominent Vegan Chef and Product Developer

Associate

Neil Osterwalder

Neil Osterwalder

Ph.D. Chemical Engineer

Associate

Our Success

The Facts

Facilitated a session with the senior R&D team and worked with the team to implement a new innovation operating model.

$10 Billion CPG company

Multiple product Innovations for their on premise food and beverage offerings led to incremental revenue.

Weight Watchers

Shortly after the breakup of Sara Lee holding, we created a long term innovation pipeline leveraging CJB’s global network of external solution providers.

Hillshire

CJB helped the company design their new R&D Center fostering much closer interaction with R&D and the other functions.

$2 Billion CPG Company

In a matter of weeks CJB and team lowered the sodium level for Popchips by over 25% AND improved product acceptance.

Popchips
about CJB & Associates

Why Choose Us

extensive open innovation network

We have built an extensive open innovation network with external research partners across universities, suppliers, consultants and small entrepreneurs located around the world.

high performing teams

CJB and Associates brings high performing teams with diverse backgrounds, talents and work styles. We have experience working across diverse cultures across the world.

results oriented approach

We have a results oriented approach, blending strong analytical skills, intellectual curiosity and strategic thinking.

Interested?

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During the last 10 years Carlos created an impressive innovation pipeline that has PepsiCo much better positioned today for continued high growth. He pioneered the application of open innovation for us building a network of external research partners around the world that is delivering layers of competitive advantage.

Mike White

former CEO DirecTV and former CEO and President PepsiCo International.

Testimonials

Keith Belling and Pat Turpin

Carlos has been a terrific partner and resource for us right from the outset. Thanks to his expansive product knowledge together with deep consumer insights he was immediately able to help us start to work through tough R&D challenges – and his network of resources, including skilled scientists and engineers are incredible. We couldn’t be happier with Carlos’ contributions.

Keith Belling and Pat Turpin

FOUNDER AND CEO POPCHIPS & FOUNDER AND PRESIDENT POPCHIPS.
Dr. Dean Ornish

Carlos really gets Heath and Wellness. He understands how to leverage high quality ingredients and technology to develop food and beverage products that combined with a holistic approach to lifestyle, diet and exercise can have a meaningful impact on consumers’ health and wellness.

Dr. Dean Ornish

FOUNDER AND PRESIDENT OF THE PREVENTIVE MEDICINE RESEARCH INSTITUTE AND AUTHOR OF seven BEST-SELLING BOOKS ON HEALTH AND WELLNESS.

Mike White

During the last 10 years Carlos created an impressive innovation pipeline that has PepsiCo much better positioned today for continued high growth. He pioneered the application of open innovation for us building a network of external research partners around the world that is delivering layers of competitive advantage.

Mike White

FORMER CEO DIRECTV AND FORMER CEO AND PRESIDENT PEPSICO INTERNATIONAL.

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