CJB and Associates can help you kick start your innovation with a proven process for ideating against strategic areas of opportunity. We have worked with large and small companies to develop an innovation strategy thru ideation. The output is a short list of product and marketing concepts that have the potential for building incremental business. A typical session goes from 1-3 days depending on the scope. We begin by clarifying the innovation objectives and defining success. Ideas start close in and move well beyond the comfort zone.